Hello... welcome to the WORD people, the English language copywriting service that makes a difference to your business.
the WORD people help companies and agencies create effective marketing communication in English. Not only is English increasingly the European lingua franca, but it opens the doors to North America, the vast and growing Asia-Pacific market place and more. Your message, and how it is received by your clients and potential clients, is vital for your market entry, your brand image, your growth.
Telling the customers why your products or services will be the perfect solution for them is what ‘marketing speak’ is all about, and good marketing speak has to be language with a top spin.
the WORD people help shape what you have to say about your brand, your products or your services into what your customers actually want to hear. In other words, we transform product features into product benefits. We either write your marketing copy from scratch (following a brief) and bring that special magic to what so far is only ‘content’, or rewrite translations of texts for corporate communication, advertising and marketing campaigns, making them work where English moves the markets.