Don’t throw your money away!
It’s all about your business. You want responses to your advertising and increase the results of your marketing communication instead of wasting your money. You want to get people’s attention out there. No matter whether it’s B2C or B2B: you are always addressing real people, and you want them to stop what they were about to do and take notice of your ad, your web site, your brochure, your flyer... and buy.
You are competing in an increasingly global market place, and English is the global language. You say that you get your messages translated. That’s alright as far as it goes... but translations aren’t good enough. A translation only does what it says it does: it translates words from one language into another. It does not enter into the spirit of a different culture, a different way of thinking, a different way of ‘seduction’ using the perfect combination of words.
the WORD people help shape what you have to say about your brand, your products or your services and transform it into what your customers actually want to hear – in UK or US English, tailored to your audience.
We either write your marketing copy from scratch (following a brief) and bring that special magic to what so far is only ‘content’, or edit/rewrite existing English texts for corporate communication, web sites, advertising and marketing campaigns etc, making them work where English moves the markets.
Why do you need a copy writer if you’ve always managed without? A professional copy writer brings professional expertise to the job. Copy writers learn what they do (in the same way as all professionals) before putting that knowledge to good use on behalf of their clients’ marketing and corporate communication. Many people have a voice, but not everyone can sing opera, many people write, but not everyone is a writer - using a professional writer allows you and your people to concentrate on the parts of your business to which you bring the most value.
the WORD people are located in Lima, Peru. However, wherever you are, we are only an e-mail away.
Get a FREE, personal consultation here and find out how the WORD people can contribute to your business growth.